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This presentation, recorded at the BizAction Conference, deals with the many factors that come into play when creating an effective internet marketing plan and strategy, what I call the “internet marketing mix.” This mix is the combination of strategies and tactics applied on the internet to support an organization’s overall online marketing objectives, such as driving targeted traffic and creating brand awareness.
What is Internet Marketing?
Internet marketing consists of email marketing, affiliate marketing, website development, online display and rich media advertising, search engine marketing (including search engine optimization and search engine advertising) and various aspects of social marketing, such as online reputation management, business blog marketing, podcasting, word of mouth marketing and social media marketing and optimization. Together, these various internet avenues form a comprehensive marketing package that can be targeted and tracked for maximum results and efficiency.
Email Marketing
Permission-based email marketing is one of the most enduring and effective internet marketing tools. Used to promote products and/or services to existing or interested potential customers, email promotions are a precisely targeted, yet inexpensive means of reaching your target market.
Social Media
Social media is a network of online tools and platforms that allows users to share opinions, insights and perspectives in an online community experience. User generated content on blogs, message boards, vlogs and community sites like MySpace and Facebook create valuable marketing spaces for viral campaigns to spread through word of mouth marketing (WOMM).
